Post graduate certificate programme in family business management

Post graduate certificate programme in family business management

Family Business Management

Family business are unique and significant contributor to the country’s economy.

For those who are running a family business, sticking to their traditional way of doing things is important. But sticking to traditions sometimes comes with a heavy price of slow growth and many missed opportunities. To become more dynamic, and to contribute more to the economy, it is important for family managed businesses and new business ventures to adopt professional ways of doing business that make them thrive in today’s dynamic environment.

The Second Wind (TSW) along with Indian Institute of Management Calcutta (IIMC) have developed this programme to educate and enable entrepreneurs and owners, top-management of family businesses to understand how to make their business more professional while keeping their traditions intact. This way they can tackle the challenges of growth faced by them, while making most of the opportunities that come their way.

The program helps achieve this through meticulously prepared curriculum, business techniques, and market insights. You can get great exposure to your company and make it recognized globally, leaving all competitors behind.

Who Can Attend

  • Graduates in any discipline
  • The Owners /Scions of a Family Businesses
  • Top Management of Family Businesses

Key Benefits

  • Alumni status by IIM Calcutta
  • Learn from the expert faculty in India
  • 10 days of in-campus sessions at IIM Calcutta
  • Peer learning through rich participant profile & networking opportunities
  • Convenient evening schedule for working professionals
  • Live Virtual Interactive Learning platform at a TSW Centre near you

Programme Currliculum

The content is thoughtfully designed and would be delivered in different formats including case based approach to make the content relevant and understanding the nuances of Family business management. This programme aims to expose participants to the theories related to the functional aspects of the business, developing strategies and the importance of professional management. With interactive discussions, live projects, assignments, personal coaching and case studies, the participants will improve their managerial, leadership and entrepreneurial abilities by studying the following:

  • Business Environment of Family Businesses
  • Managerial Economics
  • Principles of Management, the concept professional management, communication & networking.
  • Business Planning and Strategy Formulation
  • Business Law and Taxation
  • Entrepreneurial Success and Innovation
  • An introduction to Intrapreneurship
  • Effective negotiation
  • Corporate Governance and Business Ethics
  • Innovation and Corporate Strategy
  • Establishing and managing a start-up

Functional areas of business :

  • Corporate Finance
  • Marketing Management
  • Operations Management
  • Human Resource Management
  • MIS & Business Analytics
  • Internationalisation of Business

Programme Outcomes:

  • Develop the knowledge, skill and attitude required of an entrepreneur
  • Fully appreciate the functional aspects of your businesses
  • Develop strategies to take your business ahead of the competition
  • Gain the knowledge and skills to open doors for your business globally

Course Delivery

Duration of the Programme:  1 year

Programme Schedule: Wednesday 6:45 PM to 9:45 PM | Sunday 3:30 PM to 6:30 PM

Important Dates:

Application Closure Date 25th May, 2018
List of Selected Candidates Rolling- every month
Date of 1st Instalment Rolling, on Selection (20th June 2018)
Induction Date 1st Week-July 2018
Date of 1st Class 1st Week-July 2018
Programme End Date July 2019

Programme Fee

Course Duration

1 Year

Application Fee

Rs.2000 + GST

Programme Fee

Rs. 3,50,000 + Rs. 60,000 (Campus Fees)*
*GST applicable

Download Brochure

All fields (*) are required.

Join Our Post Graduate Certificate Programme in Family Business Management